And what we're getting excited about is much more than a phone or a media player, it is a whole new computing platform. Talk to anyone with iPhone experience and they'll tell you it feels more like a computer than an iPod or a phone. This is Apple's platform for the 21st century that I am sure we'll see revved and augmented in a variety of ways carefully over time. It won't replace desktop or even notebook computers, but this iPhone platform, properly augmented and with the help of Moore's Law, has a chance to do some major market-share grabbing from old Apple partners/competitors, notably Microsoft ..." [http://www.pbs.org/cringely/]